Effective marketing is key to business success because it controls the quantity and quality of your leads.
Your ability to convert leads into customers is crucial. Small changes can lead to dramatic improvements.
Finding and winning new customers is expensive. You must exploit all opportunities in your existing base.
Getting pricing correct can be very difficult. But it’s a challenge that you must overcome to succeed.
Spend too much and you will kill your gross margin. Spend too little and product or service quality will suffer.
It can be surprising how small business overheads can mount up. You must track and manage your spending.
It’s often said that the majority of small businesses fail due to cashflow. Learn what this observation means for you.
Pinpoint what you need to achieve, build a plan and then implement the plan. Often, far easier said than done.
Competitors can be an incredible source of information to help ensure prospects choose your business every time.
Simple and clearly defined operational processes can be repeated and scaled – key to business success.
Delegate lower-value tasks to more junior staff, reduce ‘key man risk’ and increase company value and profits.
Listen to your customers to develop products and services that truly solve the problems that they experience.
Appropriate technology can save huge amounts of time, money and dramatically improve the customer experience.
Sometimes small business owners don’t appreciate how much risk they are exposed to until something goes wrong.