Event Digital Strategy: Website and Search
Organiser Velocity Growth
Date Tuesday 5 June 2018
Time 09:30am - 13:30pm
Location Stockwood Discovery Park London Road Luton Bedfordshire LU1 4LX
Cost FREE subject to eligibility

This morning looks at two key parts of a digital strategy: websites and search engine marketing.We start by looking at the role of a website. Too many companies start with technology, where they should start with their ‘customer journey’ and work out how a website can help.The main lesson is that the content, functionality, and navigation of the website should focus on the customer, not your organisation – which is harder than it sounds.It’s then time to look at how a website can also add value to your existing product – and it can often help in more ways than you think.

Link Click here
Twitter Digital Strategy Workshop 5.6.18 @VelocityGrowth #Luton #Bedfordshire http://hooke.co/ebeo
Event Pricing
Organiser Velocity Growth Hub
Date Wednesday 13 June 2018
Time 09:30am - 13:30pm
Location Nene White Water Centre Bedford Road Northampton Northamptonshire NN4 7AA
Cost FREE according to eligibility

One of the most important decisions your business can make is about pricing. Yet most firms get it wrong: they focus on cost, rather than value.We take a look at the conventional wisdom and discuss how it falls short. We look at the danger of discounts and the difference between ‘differentiating’ and ‘discriminating’.The morning then moves on to the psychology of pricing. You can actually create value with your price, so we look at real world examples where this happens (and the effect on your brand).

Link Click here
Twitter Pricing Workshop 13.6.18 @VelocityGrowth #Northampton #Northamptonshire http://hooke.co/ebeo