Green didn’t have to wait long for her breakthrough moment – shortly after becoming company director, a Boots buyer placed an order for 10,000 wallets at a trade show.
In many industries, prospects use the internet to search for products and services. Being visible to online prospects costs money. The question is how much should you spend, if anything?
Consultant Psychiatrist Steve Peters has an excellent model that he labels “Your Inner Chimp”. In this TED talk he gives us a really simple way to improve the way we react to challenging situations.
A useful way to analyse the customer decision making process is to divide it into rational and emotional factors.
Gangnam is an innovative Korean restaurant and takeaway business. With a fantastic product, unique selling point, and high levels of repeat business, the team have achieved some significant success.